The 2022 Festival theme, Celebrating Resilience, is about our collective ability, as a community and as a human race, to recover from the challenges and devastation left behind by COVID-19. Food and wine lives at the heart of every city, town and village across the world, and it is our industry professionals that keep this heart beating through extraordinary circumstances.
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“Taste Our Love for Hawaii” is part of Hashi Media, the digital platform of curated culinary stories that feature the global network of the Hawaii Food & Wine Festival. This platform is about bridging food and culture. It has been a passion project of mine; I’ve always been interested in my heritage and cultures from around the world. Food means something to everyone whether they know it or not. It is a way that connects us because it shows up every day and is as a part of our identity.
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It has always been our dream to capture and share the hundreds of unique food and culture stories behind the talent—chefs, winemakers, mixologist, and producers—of the Hawaiʻi Food & Wine Festival. Our first magazine publication, Hashi, debuted with the 2019 Festival, followed by our digital platform, Hashilife.com which launched in 2020. While we were able to capture stories through these opportunities, as well as some short form videos we produced over the years, nothing compares to the original series we debut this month.
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This month, we introduce you to our @Hashilife Instagram (Social Media) Personas who are the storytellers, architects and creators of snippets of #tips, #hacks and #recommendations on things they know best and/or are best known for.
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February is my favorite month of the year as I celebrate my birthday, Valentine’s Day and the most auspicious day of the year – Chinese New Year.
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